Pet Lovers Centre, the largest pet retailer in Southeast Asia, is adapting to evolving consumer behaviours and expanding its presence in new markets. CEO David Ng Whye Tye discusses the company’s journey and strategic outlook, highlighting opportunities for growth in markets like Malaysia, Thailand, Vietnam, and the Philippines.

Established in 1973, Pet Lovers Centre has grown from seven stores to 170 across Asia. The rise of e-commerce has been pivotal, with online sales now accounting for nearly 18% of revenue. Leveraging Salesforce CRM, the company is driving targeted marketing campaigns and streamlining the VIP membership sign-up process.

Challenges include navigating market complexities and logistics intricacies. However, Pet Lovers Centre remains committed to sustainable growth, aiming to surpass 400 stores within the next five years. Strategic partnerships with online platforms and supermarkets like NTUC FairPrice in Singapore underscore the company’s commitment to innovation and customer-centricity.

In closing, David reaffirms Pet Lovers Centre’s dedication to serving pet owners across Southeast Asia, driven by a customer-centric approach and a steadfast commitment to quality and innovation.